John has spent 25 years building some of the most iconic brands in Australia including Target, Jeans West and ANZ.  Half of this time was spent with Australia’s most renowned and awarded agency – The Campaign Palace, Melbourne. In 1999 John started his own marketing consultancy, Game Plan Australia, with the aim of bringing strategic thinking to the business of sport, community and the arts.  As the Chairman of the PFA Advisory Board, John was one of the architects of what is today known as the Hyundai A-League and his clients included the Disney Corporation and LG Electronics as well as elite athletes such as Grant Hackett and Lisa Curry. John is presently the Chief Commercial Officer for AFL Club, Melbourne. 

Brendan is the Chief Executive and General Counsel of the PFA.  He is a FIFPro Board member (the world footballers' union), Chairs FIFPro Asia and is a member of the FIFA Dispute Resolution Chamber. He holds a Bachelor of Laws and Master of Business Administration. Brendan has negotiated several collective bargaining agreements for the Socceroos, players in the A-League and former National Soccer League players.  Brendan continues to advocate many cases for players both collectively and individually, and played a major role in campaigning for the positive reform of Australian football in the early part of this decade. He is a co-founder and Life Member of the PFA.

Click here to view Brendan's CV

Click here to view Brendan's recent football articles

Laura is admitted to practice in Melbourne and New York and has more than 15 years experience in sports, entertainment and media law. Laura has worked with the Major League Baseball Players Association and was Assistant Executive Director of the New York Local of the American Federation of Television and Radio Artists.  Laura, who speaks Spanish fluently, has negotiated collective bargaining agreements, individual employment contracts, and agreements in settlement of disputes. She holds a BA, a JD and an LLM (Hon).  Laura joined the PFA in December 2006 and assisted Brendan Schwab in key CBA negotiations since then.  Laura is responsible for providing high quality representation and advice to PFA members.

James is the Player Relations Executive and a lawyer at the PFA. James’ responsibilities include providing players with high-quality legal representation and advice, leading the PFA organising activities and providing assistance to FIFPro Asia.  James sits as Secretary on the PFA Awards Committee and the FIFPro Asia Legal Committee. Prior to joining the PFA, James worked as a lawyer for a reputable law firm in the areas of employment and industrial relations, commercial litigation and property. James is a former professional footballer himself, having represented Australia at youth level and various clubs throughout Australia, Asia and America. He holds a Bachelor in Management Studies majoring in finance from Boston University, a Juris Doctor from Bond University and a Graduate Diploma in Legal Practice from the College of Law. He is currently undertaking the Asialink Leaders Program through the University of Melbourne.

David, a former Socceroo with 30 caps and 20 goals to his name, joins the PFA’s Player Relations team to focus on servicing our overseas and New South Wales based members.  A great servant of the PFA during a career that saw him play at the highest levels in Australia, Switzerland, Germany, England and Scotland, he served on the PFA Executive from 2005 to 2008 whilst playing with Sydney FC in the A-League.  He also works as a football analyst with SBS and is presently playing with Sydney United in the New South Wales Premier League.

Jeromy joins the PFA’s Player Relations team to focus on servicing our Queensland based members.  A PFA Life Member (2008), Jeromy served on the PFA Executive during a critical time in the PFA’s history.  He was an influential Executive member at the time the PFA committed to its shaping the future of the game strategy, and was determined to help bring about the positive reform of the Australian football industry.  An NSL Champion with Sydney Olympic in 2002, Jeromy continued to serve on the PFA Executive during the difficult transition from the NSL to the A-League, and was instrumental in ensuring the ongoing influence of the PFA as the voice of the players.

As PFA Licensed Player Agent, Brad's responsibilities lie in the representation of and career guidence for PFA members. As a former international player, experienced businessman, A-licensed coach and PFA Life Member Brad is uniquely qualified for this most important job. Brad served on the PFA Executive from 1998 to 2005 and aims to transform the quality of individual player management agency services available to Australian players.

To find out more about PFA's Player Management Agency and view Brad's profile click here.

As Manager, Player Services and Community, Will’s key responsibilities lie in initiatives that assist players to develop their careers both on and off the football field. Will is also responsible for player communications and PFA events such as the annual PFA Footballer of the Year and PFA Alex Tobin OAM Medal events.  Will represented Australia at both ‘Joey’ and U20 levels.  He served a football apprenticeship with Celtic FC and spent 6 years playing professionally at a number of clubs in the UK.  Will returned home to Australia spending 4 years playing in the NSL for the Gippsland Falcons and fulfilled the role of PFA Delegate during this time.  Whilst at the Falcons, he spent his off field time successfully completing a Bachelor of Business, Marketing qualification at Monash University and went on to spend 7 years as a Financial Services marketer for Credit Union Australia and NAB.

Shannon completed a Bachelor of Legal Studies before beginning her career at the PFA in 1998.  After starting her Master of Business (Sport Management) at Deakin University in 2002, Shannon took up the position of Business Manager/Deputy Chief Executive at Hockey Australia to further her professional development. After 3 years, she returned to the PFA.  Shannon is responsible for ensuring all PFA members are able to utilise the services available to them, especially through the My Football Career program and the PFA Education and Special Assistance Funds.