Player Development Program

Report 2024

Supporting The Players

Building The Game

The PFA acknowledges and pays respect to the past, present and future Traditional Custodians and Elders of this nation and the continuation of cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

The PFA is a NoCO2 business certified by the Carbon Reduction Institute (CRI).

The PFA is a proud member of the Welcome Here Project, which supports businesses and services throughout Australia to create and promote environments that are visibly welcoming and inclusive of lesbian, gay, bisexual, transgender, intersex and queer (LGBTIQ) communities.

From The President

As I approach the end of my first year as President of the PFA, it has been a privilege to witness firsthand the impact our Player Development Program (PDP) has on our members.

I firmly believe in the importance of footballers balancing their careers on the pitch with pursuits and interests off it. Personally, I’ve always felt that my identity and passions extend beyond football, enabling me to maintain a healthy balance off the field and be well-prepared for the inevitable transition after I hang up my boots.

This season, I was fortunate to be part of a brilliant group of players and coaches who helped secure St. Pauli's promotion back to the Bundesliga after 13 years in the second tier. Just days later, my wife and I celebrated our marriage with family, and friends.

The pace of a professional playing career means that moments like these are often fleeting, making them even more special. I’m already back to pre-season, with a massive season in the Bundesliga and the Socceroos just around the corner. The cyclical nature of football means that as soon as one challenge is conquered, another emerges.

This is why the work of the PFA, through the PDP program is so crucial. It is the one constant in your career that will be there regardless of results on the pitch and will always value you as a person first and a footballer second.

Our PDP plays an essential role in supporting our professional players throughout their careers, ensuring that every player has access to the resources and guidance they need to explore their interests and develop off the pitch.

I am proud of the difference these programs continue to make in the lives of our members.

This report not only underlines the ongoing efforts of the PFA but also highlights the incredible work of our Player Development Managers. Their dedication ensures that all players understand the benefits of the PFA and the valuable services it provides.

I hope you enjoy the report.

Jackson Irvine

PFA President

President Photo

Jackson Irvine

PFA President

From The Head of Player Development

Welcome to the 2024 Player Development Report.

The past season was another record-breaking period for the PDP. Our focus in the last year has been responding to the program’s increasing demand and ensuring every player is adequately supported to make the most out of their career.

With our membership growing to over 1,000 current and former professional players, enhancing our services has been a necessary strategic focus.

We continue to experience unprecedented growth in our Mental Health Referral Network, issued a record number of education grants and had record registrations for our coaching courses.

Over 70 current and potential coaches registered across B and C Diploma courses, while we held for the first time in collaboration with Football Australia a goalkeeper B Diploma. At a time when players are transitioning into professional coaching roles in growing numbers, being able to facilitate and subsidise licences has been important to our members, but also for the Australian game.

Having players who can make that leap as a player to a professional coaching role is something that helps not only the individual, but our game as a whole.

Coaching development has been an important part of our work this year, but equally important has been our skill development workshops at every A-League club. Our Player Development Managers worked in conjunction with player delegates at each club across the A-Leagues to determine a workshop that would be beneficial to each playing group.

Workshops varied from performance nutrition, leadership and confidence, financial, brand and media. Each workshop is designed for players to build complementary skills off the pitch that enhance their football careers and support their lives off the pitch.

Demand for our mental health support network, which is provided by the Mind Room, continues to grow year on year. Responding to this we established a new partnership with UK-based Sporting Chance Clinic which will enhance the PFA’s mental health services available to players based overseas.

The new partnership will positively impact over 150 of the PFA’s overseas based members and their partners, granting them access to receive emotional or mental health support by accredited expert practitioners in European-friendly timezones.

Finally, a core part of our work within the PDP is the continued engagement and support with our retired and transitioned players.

We have enhanced our focus and support for our former players through the Past Players Program, holding events across Australia. These players now have an avenue and opportunity to reconnect via the PFA, from our Matildas alumni, the Socceroos Club to former A-Leagues or National Soccer League players.

We continue to build a world class program that we are proud to develop and deliver on behalf of our players. We hope you enjoy the report.

Thank you

President Photo

Rita Mankowska

PFA Head of Player Development

About the Player Development Program

Established by the PFA in 2013, the PDP is the PFA’s world-class, integrative approach to player development.

Delivered by the PFA, the PDP is funded by the Collective Bargaining Agreements (CBAs) between the PFA, on behalf of the players, the Australian Professional Leagues and Football Australia. The PDP recognises that all players are people first. Throughout players’ football journey, the PDP supports players’ wellbeing and careers while helping prepare players for the universal experience of retirement.

Through collaboration with domestic partners such as the Australian Athlete Alliance and global partners such as FIFPRO and World Players’ Association, the PFA adopts policy and practice from some of the best sporting unions and experts in the world. Combined with a commitment to research and deep player engagement, the PFA regularly benchmarks its programs and services with a commitment to continual improvement.

PDP Strategic Framework

Mission

To support players with their career, wellbeing and retirement.

Program objectives

1. Deliver high quality, evidence-based programs and services to ensure that players have access to the best education, information and practical skill building.

2. Empower players to ensure a successful transition and retirement into a meaningful and fulfilling life.

3. Ensure the connection between players, the PFA and the game continues beyond their retirement as a player.

4. Establish and foster industry commitment and awareness of player development.

Player Development Program Model

Player Development Program Online

PDP Online is the PFA’s online learning management program, which is designed to educate players on key topics that will contribute to their career as footballers.

There are three online courses to choose from, with over 27 different learning modules:

  • Career Course: Develops professional players’ knowledge of the local and global football industry to help them maximise their time in the sport;
  • Wellbeing Course: Nurtures players’ physical, mental, emotional and spiritual health both during and after playing;
  • Retirement Course: Aims to prepare players for the universal and inevitable feature of a professional players’ journey – retirement.

PFA Values

Courage

We stand by what we believe in. Our greatest achievement have come in the face of opposition. Our position is sustainable because our cause is for the good of the game and the players.

Respect

We hold a deep respect for the game’s institutions and profession of playing the world’s greatest game for a living. We understand that the wellbeing of the game is a precondition to the wellbeing of the players.

Trust

Everything we do is based on the unique trust that exists with our members. The foundations for that trust lie in our deep commitment to our vision.

Intelligence

We adopt a knowledge-based approach to finding solutions to major challenges facing the game and the players. We believe in continuous learning and development.

World Class

We are a global body that has a major role to play in the world game. Our world view embraces the game and the players in our region. Through striving for excellence, we seek to advance football in Australia and our region.

Quote Image

“The Player Development Program ensures we can get the very best out of ourselves on and off the pitch and have support we can count on at anytime both during and after our playing careers.”

Mat Ryan

PFA Executive Member

Player Development Team

Rita Mankowska

Head of Player Development, Past Players and Matildas

Emily Figueroa

Central Coast Mariners, Newcastle Jets, and Lead PDM

Jon McKain

Socceroos, Overseas Male PDM

Jake Timpano

Sydney FC, Western Sydney, and Macarthur PDM

Cam Watson

Melbourne Victory, Mellbourne City, and Western United PDM

Caitlin Munoz

Canberra United PDM

Jack Hannath

Adelaide United PDM

Alex Bevilaqua

Perth Glory PDM

Helen Regan

Wellington Phoenix PDM

Luke DeVere

Brisbane Roar PDM

Erin Clout

Overseas Female PDM

Executive Summary

1,082

Confidential counselling sessions provided to players

211

Players undertook a Player Development Program Induction

30

Heart Health, Concussion and Skin Cancer Checks for Past Players

45

Skin Cancer Checks for National Team Players

203

Education grants provided to players

450

Members of the Past Players Program

483

Players attended Skill Development Workshops

97%

of players either extremely or slightly satisfied with the Player Development Program

97%

player satisfaction rating of PFA Skill Development Workshops

76

attended PFA centralised coaching courses

114

highlights packages produced for players

162

Past Players received free A-Leagues memberships thanks to a partnership between the APL and the PFA

18

Past Player Events were held across most major cities, including 6 events during the 2023 Women’s World Cup

115

players undertook concussion, betting and match fixing education

Wellbeing

The PFA PDP provides players access to a variety of programs and services to support their physical and mental health and wellbeing. The PDM plays a vital role in identifying the needs of each player and as required will triage players to the most appropriate support services or programs. These services have been developed with the necessary scope to meet each individual’s needs, ensure confidentiality as required and that expert support is available at all times.

Mental Health Referral Network

All players and their partners/immediate family members have access to the PFA’s Mental Health Referral Network. This confidential and nationwide service consists of psychologists, psychiatrists and psychotherapists, who provide players with support in a variety of areas. This includes:

  • Depression;
  • Anxiety;
  • Relationship breakdown;
  • Addiction;
  • Grief;
  • Body issues; and
  • Performance anxiety.

Mental Health Support for Overseas Members - Partnership Established with Sporting Chance UK

This year the PFA enhanced our Mental Health Referral Network to include clinicians based in the UK via a partnership with Sporting Chance Clinic.

Through the new partnership, PFA members based in the northern hemisphere, and their partners, can receive emotional or mental health support provided by accredited expert practitioners in European-friendly time zones.

Physical Support Services

  • 75 Skin cancer checks undertaken for players
  • 10 GameReady recovery machines provided to players to support their recovery from injury

Education

All first year A-Leagues players attended concussion education workshops which focused on:

  • Signs of distress
  • Impacting factors
  • Self care; and
  • Available support services.

Career

Our Career program aims to ensure players develop a deep understanding of the industry as a whole, focusing on players rights and responsibilities, to help players maximise their time in the sport.

Acknowledging that every player is at a different stage in their career and has unique goals, challenges and opportunities, we focused on delivering content that will help new players transition successfully into professional football and thrive in a new environment.

The 2023/24 season saw unparalleled growth with record numbers of players engaged in off-field development, accessing education funding, undertaking various types of study and gaining their coaching qualifications.

203

Education grants provided to players

211

players undertook a PDP Induction

617

players attended PFA pre-season presentations at all A-League Men and A-League Women clubs

47

National Team players attended a financial education, tax and superannuation workshop

435

A-Leagues players attended PFA skill development workshops

114

highlights packages produced for players

200

The Inner Game mindfulness journals given to new players

Customer Testimonails

“Our group really enjoyed the ‘Game On’ workshop. Individually we all gained self-confidence and mindset tools that we will use on and off the field.”

Leah Davidson

Melbourne City Player

Retirement

Helping players prepare for the universal and inevitable challenge of retirement is a key aspect of the PDP.

With this in mind we aim to empower and fully prepare players for their eventual retirement, while still giving them the time, focus and skills to perform well during their careers. We do this by building their understanding of the different ways in which they can retire, exploring post football careers and incentivising off field development and education. Our goal is to ensure that players continue to have the support of the PFA long after they retire through our PFA Past Players Program.

150

players joined the PFA Past Player Program.

162

past players received free A-Leagues memberships thanks to a partnership between the APL and the PFA

18

past player events held across most major cities including 6 Women's World Cup special events

76

players attended PFA centralised coaching courses

16

players entered the PFA x Deloitte Salesforce Career Training Program

Player Feedback

Before the conclusion of each A-League season, the PFA invited all members to give feedback on the PFA PDP and staff.

Players shared personal feedback on all aspects of the program and program staff, with the objective of ensuring the PFA continues to deliver world class programs and services to Australia’s elite professional players.

The findings encouragingly highlighted increased levels of engagement and high levels of satisfaction with the broader program and program staff. In addition the findings also outlined a number of measures that could be adopted to improve program quality, delivery and efficacy, with greater integration of the program into clubs being a high priority for the players.

What was clear from comments provided by players was that PDMs at a number of clubs face significant barriers in undertaking their work, including scheduling, restrictions of time and limited access to players.

of players were either slightly or extremely satisfied with the PDP.

satisfaction of PFA skill development workshops

satisfaction of PFA education grants

satisfaction of the PFA's Mental Health Referral Network

Customer Testimonails

“That’s where the PFA was great, the Player Development Managers helped push you into and guide you and gave you suggestions and advice about what you can do.”

Eli Babalj

Former A-League Player

Key Partners

Courage

World Class

Intelligence

Trust

Respect