Player Development Program

Insights & Impact Report 2025

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From The Chief Executive

Welcome to the 2025 PFA Player Development Program report.

This report illustrates that we can look back on 2024-25 with pride at the progress we have made in pursuit of our mission of supporting the players and building the game.

Importantly, this report marks 12 seasons since the PFA assumed control of the Player Development Program through the Collective Bargaining Agreement (CBA).

Much has happened over the past 12 years. In collaboration with clubs, the league and Football Australia, we have built a program that is world-leading and which positively impacts the lives of players both during and beyond their careers.

This program has ensured that players have access to expertise to support them in their preparation for retirement, wellbeing services during times of need and career advice to help them maximise their time in the sport. Importantly, the growth of the program has illustrated the wisdom of the decision 12 years ago to entrust its operation to those it is there to support - the players.

Over the past year, the program has continued to increase its impact on the lives of our members. Rising numbers of players and their immediate families are accessing wellbeing support through the Mental Health Referral Network. Education Grants continue to play a vital role in encouraging off-field development, and critically, our staff continue to play a vital role as reflected in the findings of our annual survey.

The report also illustrates the challenges being faced by players with increasing numbers reporting distress and challenges with addiction. The stresses being imposed on the A-League Women players, as a result of the part-time environment, are severely impacting them and moved beyond sustainable many years ago.

We recognise there remains much to do.

We want to ensure our members are better prepared for life after football and that their careers take place in an environment that positively shapes their wellbeing and recognises that they are people first and players second.

Over the next 12 months we aim to continue to proactively address the challenges facing our members and enrich their lives through meaningful and impactful programs and services.

Finally, thank you to our outstanding staff whose commitment, expertise and professionalism has been critical to the continued growth of the PDP, thank you.

I hope you enjoy the report.

CEO Photo

Beau Busch

PFA Chief Executive

About the Player Development Program

Established by the PFA in 2013, the PDP is the PFA's world-class, integrative approach to player development.

Delivered by the PFA, the PDP is funded by the Collective Bargaining Agreements (CBAs) between the PFA, on behalf of the players, the Australian Professional Leagues and Football Australia. The PDP recognises that all players are people first. Throughout players’ football journey, the PDP supports players’ wellbeing and careers while helping prepare players for the universal experience of retirement.

Through collaboration with domestic partners such as the Australian Athlete Alliance and global partners such as FIFPRO and World Players’ Association, the PFA adopts policy and practice from some of the best sporting unions and experts in the world. Combined with a commitment to research and deep player engagement, the PFA regularly benchmarks its programs and services with a commitment to continual improvement.

PDP Strategic Framework

Mission

To support players with their career, wellbeing and retirement.

Program objectives

1. Deliver high quality, evidence-based programs and services to ensure that players have access to the best education, information and practical skill building.

2. Empower players to ensure a successful transition and retirement into a meaningful and fulfilling life.

3. Ensure the connection between players, the PFA and the game continues beyond their retirement as a player.

4. Establish and foster industry commitment and awareness of player development.

Player Development Program Model

PFA Values

Courage

We stand by what we believe in. Our greatest achievement have come in the face of opposition. Our position is sustainable because our cause is for the good of the game and the players.

Respect

We hold a deep respect for the game's institutions and profession of playing the world's greatest game for a living. We understand that the wellbeing of the game is a precondition to the wellbeing of the players.

Trust

Everything we do is based on the unique trust that exists with our members. The foundations for that trust lie in our deep commitment to our vision.

Intelligence

We adopt a knowledge-based approach to finding solutions to major challenges facing the game and the players. We believe in continuous learning and development.

World Class

We are a global body that has a major role to play in the world game. Our world view embraces the game and the players in our region. Through striving for excellence, we seek to advance football in Australia and our region.

Quote Image

“The Player Development Program ensures we can get the very best out of ourselves on and off the pitch and have support we can count on at anytime both during and after our playing careers.”

Mat Ryan

PFA Executive Member

Player Development Team

Rita Mankowska

Head of Player Development, Past Players and Matildas

Emily Figueroa

Acting Head of Player Development, Central Coast Mariners, Newcastle Jets PDM

Jon McKain

Socceroos, Overseas Male PDM

Jake Timpano

Sydney FC, Western Sydney, and Macarthur PDM

Cam Watson

Melbourne Victory, Mellbourne City, and Western United PDM

Caitlin Munoz

Canberra United PDM

Jack Hannath

Adelaide United PDM

Alex Bevilaqua

Perth Glory PDM

Helen Regan

Wellington Phoenix PDM

Luke DeVere

Brisbane Roar PDM

Kirsty Yallop

Auckland FC PDM

Erin Clout

Overseas Female PDM

Executive Summary

929

Confidential counselling sessions provided to players

121

Players undertook a comprehensive workplace Induction program

1

Past Player Health Day with Heart Health, Concussion and Skin Cancer Checks for Past Players

49

Skin Cancer Checks for National Team Players

84

Education grants provided to players

482

Members of the Past Players Program

18

Players attended Deloitte Salesforce Work Placement Training Program

99%

of players either extremely or slightly satisfied with the Player Development Program

97%

player satisfaction rating of PFA Skill Development Workshops

43

Attended PFA centralised coaching courses

102

Highlights packages produced for players

7

Past Player Events were held across most major cities

132

Players undertook concussion, betting and match fixing education

400

Players undertook gambling addiction education

All

All National Team and A-Leagues players took part in a mental health audit

Wellbeing

The PFA PDP provides players access to a variety of programs and services to support their physical and mental health and wellbeing. The PDM plays a vital role in identifying the needs of each player and as required will triage players to the most appropriate support services or programs. These services have been developed with the necessary scope to meet each individual’s needs, ensure confidentiality as required and that expert support is available at all times.

Mental Health Referral Network

All players and their partners and immediate family members have access to the PFA's Mental Health Referral Network. This confidential service consists of psychologists, psychiatrists and psychotherapists, who provide players with support in a variety of areas.

Common presenting themes include:

  • Injury
  • Transition
  • Anxiety
  • Mental Health
  • Performance
  • Wellbeing
  • Disordered Eating

Mental Health Audit

During the 2024/25 A-Leagues season, the PFA, in partnership with FIFPRO, the global footballers' union, and the University of Amsterdam, undertook a mental survey of all A-Leagues and National Team Players.

Key Findings

  • In both men and women professional footballers, sport-psychological distress was common with prevalence reaching 43% and 66% , respectively.
  • Prevalence of other mental health symptoms ranged from 2% for substance misuse to 31% for alcohol misuse and 32% for disordered eating among male players, and from 1% for substance misuse to 34% for alcohol misuse and 41% for disordered eating among female players.
  • The incidence of sleep disturbance and problem gambling in male players was significantly higher than in 2020 when the last audit was completed.
  • The incidence of sport-related psychological distress, global psychological distress, anxiety, and depression was significantly higher in 2025 for female players than in 2020.

Wellbeing Education

Gambling Addiction

Delivered by EPIC, a global authority on gambling addiction, this education was delivered to all A-League Men and Women players. Focusing on the drivers of addiction, signs and symptoms and available support the education was in response to increasing needs for support.

Wellbeing Education

Provided to A-League Men players, the education was designed and delivered by Chris Mordue, a highly regarded psychotherapist who was worked extensively in the UK and Australia. The education focused on the unique stresses of high-performance sport, wellbeing practices and available support.

Concussion Education

All first year A-Leagues players attended concussion education workshops which focused on the signs of distress and impacting factors.

Resilience Program

Matildas players underwent a wellbeing workshop with Hugh van Cuylenberg from the Resilience Project.

Physical Support Services

  • 59 Skin cancer checks undertaken for players
  • 14 GameReady recovery machines provided to players to support their recovery from serious injury

Education

All first year A-Leagues players attended concussion education workshops which focused on:

  • Signs of distress
  • Impacting factors
  • Self care; and
  • Available support services.

Key Wellbeing Challenges

At the conclusion of the 2024/25 A-Leagues season, players participated in a comprehensive survey. This revealed a range of challenges and opportunities regarding environmental factors impacting their wellbeing. The findings included:

A-League Women

A-League Men

Career

Our Career program aims to ensure players develop a deep understanding of the industry as a whole, focusing on players' rights and responsibilities, to help players maximise their time in the sport.

Acknowledging that every player is at a different stage in their career and has unique goals, challenges and opportunities, we focused on delivering content that will help new players transition successfully into professional football and thrive in a new environment.

Education Grants

Through the PDP players can access funding of up to $1,000 per season to support them in relation to professional development. In 2024-25, 84 players accessed a PFA Education Grant.

Industry Induction

121 first-year players underwent a comprehensive industry Induction, which focused on:

  • Rights and responsibilities
  • Support services
  • Concussion
  • Integrity
  • Abuse, bullying and harassment; and
  • Media and social media

Skill Development Workshops

338 players took part in skill development workshops that aimed to build skills to support their time in professional footballer. Topics included:

  • Leadership
  • Financial Management
  • Social Media

Recruitment Support

The PFA produced 102 highlights packages for players seeking employment.

Key Career Challenges

At the conclusion of the 2024/25 A-Leagues season, players participated in a comprehensive survey. This revealed a range of challenges and opportunities regarding environmental factors impacting their wellbeing. The findings included:

A-League Women

A-League Men

Retirement

Helping players prepare for the universal and inevitable challenge of retirement is a key aspect of the PDP. With this in mind we aim to empower and fully prepare players for their eventual retirement, while still giving them the time, focus and skills to perform well during their careers. We do this by building their understanding of the different ways in which they can retire, exploring post football careers and incentivising off field development and education. Our goal is to ensure that players continue to have the support of the PFA long after they retire through our PFA Past Players Program.

Beyond the 90

The program empowers players to pursue their career goals and prepare for life after football through work placement opportunities. The work placement is designed to give players real-world experience while working around their playing and training schedules. It comprises 53 hours and players need to self-nominate for scholarships. Two National Team scholarships were awarded this season to Charlotte Grant and Hayley Raso.

  • Charlotte Grant completed a work placement at Two Circles (sports marketing) in the UK, July 2025.
  • Hayley Raso will complete her work placement at Two Circles (sports marketing) in the UK.

PFA Beyond Bank Community Medal

Recognises the contribution of a PFA Member to the community through their commitment to a charitable cause and impact off the field. Alex Chidiac was awarded the Community Medal for her work with several community and charitable organisations, including Common Goal, the Big Issue Street Soccer Program and WhatAbility.

Coaching Courses

43 players undertook their coaching courses through the PFA, obtaining either an AFC C or B Licence.

Past Player Program

Membership of the Past Player program rose to 482. In addition to seven Past Player Events held across Australia, a Past Player Health day was held in Melbourne, which enabled access to Heart health and skin cancer checks.

Past Player Event Photo 2025

Player Feedback

Before the conclusion of each A-League season, the PFA invited all members to give feedback on the PFA PDP and staff.

Players shared personal feedback on all aspects of the program and program staff, with the objective of ensuring the PFA continues to deliver world class programs and services to Australia's elite professional players.

The findings encouragingly highlighted increased levels of engagement and high levels of satisfaction with the broader program and program staff. In addition the findings also outlined a number of measures that could be adopted to improve program quality, delivery and efficacy, with greater integration of the program into clubs being a high priority for the players.

What was clear from comments provided by players was that PDMs at a number of clubs face significant barriers in undertaking their work, including scheduling, restrictions of time and limited access to players.

of players were either slightly or extremely satisfied with the PDP.

satisfaction of PFA skill development workshops

satisfaction of PFA education grants

satisfaction of the PFA's Mental Health Referral Network

Customer Testimonails

"I've had some really amazing Player Development Managers through the clubs I've been at...they've been a really positive influence on my education journey and my football journey in general, and my wellbeing.

Matt Sutton

A-League Player

Key Partners

Courage

World Class

Intelligence

Trust

Respect