An overwhelming majority of A-League Women players want the competition to evolve to a fully professional league by 2026, according to the latest report by Professional Footballers Australia (PFA).
The PFA’s 2023-24 A-League Women Report is the eighth annual review of Australia and New Zealand’s premier women’s football competition, and arrives ahead of the 2024-25 season, which kicks off next month.
Click here to read and download the report.
The report outlines key challenges and opportunities for the league’s growth, offering four core recommendations based on player feedback, global football trends, and A- League Women developments. Those recommendations are:
1. Full-Time Professionalism by 2026-27:
Ninety-six per cent of (96%) of A-League Women players believe the competition should transition to full-time professionalism by the 2026-27 season. Currently, the league’s part-time nature hinders player welfare and limits the quality of competition. As women’s football evolves rapidly, especially in Europe and North America, the A- League Women must meet rising global standards to stay competitive.
2. Leverage the 2026 AFC Women’s Asian Cup:
With the 2026 AFC Women’s Asian Cup set to be held in Australia, a coordinated professional relaunch of the A-League Women can capitalise on the tournament’s momentum, enhancing the league’s visibility and commercial potential.
3. Elevate Match Presentation:
The report calls for clubs to develop a strategy to professionalise the matchday experience. A consistent, high-quality match presentation will engage fans and reinforce the league’s ambitions.
4. Strengthen Club Environments:
The PFA’s Club Indices, which track club environments across the league, show continued improvement. Consistent elite-level football operations, training facilities, and club culture are essential for long-term success. The report urges all clubs to build on these gains to meet rising expectations.
In addition, the report contains unique insights into the league’s profile, with every match minute and player movement analysed for up to six seasons.
Commenting on the report, PFA Co-Chief Executive Kathryn Gill said:
“The global growth of women’s football presents both a challenge and an opportunity for the A-League Women. Our players recognise that the league must embrace full- time professionalism by 2026 to remain competitive on the global stage.
“This transition will empower clubs to attract and retain top talent while allowing players to perform at their best. That leap of faith will require a shared commitment to raising the standards of the matchday experience, broadcast quality, and player experience.
“Our League and club leaders must unite behind a new vision that drives professionalism, commercial growth, and investment. We believe the 2026 AFC Asian Cup provides the perfect timeframe and platform.”
For the first time, the PFA report includes insights from various stakeholders, including players, a fan representative, and an administrator, offering a comprehensive view of the league’s status and future direction.
