Matildas Head Coach Joe Montemurro, Football Australia National Technical Director Trevor Morgan and Melbourne Victory Managing Director Caroline Carniege headlined the PFA’s 2025 Agents Conference held in Melbourne last Friday. 

The annual conference, held at La Trobe University, brought together 20 player agents from across Australian and New Zealand football’s ecosystem, with representatives of A-Leagues and national team players coming together to discuss major football industry trends. 

Hosted in partnership with the Australian Football Agents’ Association (AFAA), the conference presents the opportunity for agents, players, professional clubs and governing bodies to collaborate on issues impacting the global football industry. 

Montemurro joined to discuss the Matildas, the growth potential of women’s football, while Morgan and Carnegie joined a panel discussion alongside PFA Chief Executive Beau Busch regarding youth development, club management, the A-Leagues, and the success of Australia’s youth national teams. 

Topics covered at the Agents Conference included: 

  • A-Leagues trends and insights; 
  • A preview of the forthcoming players’ Visions for the A-Leagues; 
  • A presentation on global football’s legal framework and a case study on  
  • Roundtable discussion with Trevor Morgan, Caroline Carneige and Beau Busch; 
  • Q&A with Matildas Head Coach Joe Montemurro; and 
  • Expert presentations on concussion in sport, the commercial value of players and disordered eating trends 

The PFA’s Agents Conference has encouraged the cultivation of more holistic management of talent within the sport, better assisting players to build their careers, foster beneficial relationships and improve evidence-based decision-making. 

“Agents play a critical role in supporting our members and guiding their career choices,” Busch said. “These conferences are about having open discussions about industry trends impacting players and agents, from concussion, to athlete’s brands, legal frameworks and growth areas for the professional game. 

“We were fortunate to have Joe Montemurro, Trevor Morgan and Caroline Carnegie, three really brilliant minds in Australian football, to come in and impart their experiences. They were hugely generous with their time, and that allowed for a really good conversation.”  

Morgan, who reflected on a successful year for Australia’s youth national teams, welcomed the opportunity to explore ways the industry can collaborate.   

“Everybody who’s in the ecosystem has a role to play: the player, the agent, the club, the member association,” Morgan said. “If we can work towards a common goal, which is to help players achieve their dreams, that will help the leagues grow, it will help the national teams perform better.   

“It comes back to how well can we provide for the players, and I think those discussions are important and ongoing to keep sort of seeing where we can find common ground.”