As part of the PFA’s ongoing commitment to support players on and off the pitch, we’re excited to introduce something new for PFA members through our Player Development Program: The Athlete Brand Course.
The Athlete Brand Course is a clear, practical pathway to building your personal brand and planning for life during your professional football career, and beyond football.
Created for A-League Women and Men players, but open to all PFA Members including our Socceroos and Matildas, this course has been designed by SportsCloud and the PFA to help you take control of your story.
Whether you’re just starting your journey in professional football, or preparing for what comes next, this course gives you the tools, language and confidence to shape how you’re seen — in a way that’s authentic and opens new doors.
What’s Included in The Athlete Brand Course
✅ Four self-guided online sessions with short, sharp video chapters
📘 A Personal Brand Book you’ll build along the way
📅 Runs during the A-Leagues pre-season in August – and can be completed at your own pace
💸 Fully reimbursed by the PFA through an Education Grant application
🎓 You will receive a Certificate of Completion at the end of the course
The Athlete Brand Course delivers real tools you can use straight away, using language that fits, and producing results that matter — strengthening both your career and the broader culture of Australian football.
If you’d like to register or simply find out more, hit the link below or reach out to the PFA team directly.
