The PFA has developed ‘The Football Flywheel’ to contribute to the growing discussion on shaping the future of the game following the devastating impact of the coronavirus.
Borrowing from a concept from American researcher and author Jim Collins in his book, Good to Great, the PFA have developed ‘The Football Flywheel’, demonstrating the key parts of the game that are required to ‘drive’ football forward in ‘perpetual motion’.
The Flywheel constitutes a three-stage process where the game’s foundation is built on Culture, the fundamental components of the game’s Structure are governance, pathways and competition design, whilst the game’s Growth can be driven through commercialisation and characterised by sustainability.
The pivotal notion within ‘The Football Flywheel’ is International Football Success, – the best measure of the game’s development and the most powerful cultural and commercial driver of the sport.
“International football success sits at the heart of a virtuous cycle for the sport. Generation after generation of Australian sports fans have been inspired by our national football teams – the Socceroos, the Matildas, the Olyroos and the Young Socceroos. The success of these teams has the capacity to propel each moving part within the football community and football industry – from grassroots participation, to public mass appeal to treasured national elite competitions.”
In order to explain the concept in further detail, the PFA has built the concept here, with 20 ‘Big Ideas’ that can support the objectives of ‘The Football Flywheel’.
Additionally, the PFA assembled a discussion panel featuring Socceroo great and PFA Life Member John Aloisi, PFA Chief Executive John Didulica, PFA Deputy Chief Executive and former Matilda Kathryn Gill, member federation representative, Peter Filopoulos, the CEO of Football Victoria, and former Herald Sun journalist, David Davutovic to discuss the concept in its entirety. Click here to listen to the podcast.
