Professional Footballers Australia (the PFA) has announced a new partnership with ST. ALi Coffee Roasters, which will see the coffee suppliers provide premium coffee and branded merchandise to Australia’s professional footballers.
The PFA and ST. ALi will also collaborate on content opportunities with players across Australia and New Zealand and explore brand ambassador roles for its members.
Through the partnership, ST. ALi coffee has been provided at a Delegates conference for female players in Melbourne and for players within Australia’s national teams.
PFA Co-Chief Executive Kathryn Gill said: “We are excited to welcome ST. ALi to the PFA family. Our members love their coffee, which is a big part of a footballers’ daily routine. Off the pitch, and when players meet with us to discuss their careers and the Australian football industry, ST. ALi is what fuels those important conversations.”
PFA Vice President Lydia Williams said: “Most athletes crave a good caffeine kick as part of their daily ritual, as we often have long days and demanding training schedules. For the players and PFA staff living in Melbourne, the coffee capital of the world, we are super thankful for ST. ALi for partnering with us and keeping us stocked up with delicious coffee.”
Founded in 2005, ST. ALi has been an industry leader in specialty coffee, establishing direct relationships with farmers, in-house roasting, and expert coffee brewing.
ST. ALi has coffee shops in Melbourne, Brisbane, Jakarta, and Bali and is renowned for its exceptional coffee and food offerings.
ST. ALi CEO, Lachlan Ward said: “We are thrilled to partner with the PFA and support Australia’s professional footballers. At ST. ALi, we believe in the power of community and bringing people together over a great cup of coffee. We know how much the players value their coffee, and it’s a privilege to support their dedication and performance both on and off the field.”
For more information, please visit pfa.net.au and stali.com.au.
